Karan Asrani
Founder & Creative Director, Studio 9 | Entrepreneur | Brand Builder
Karan Asrani is an entrepreneur, creative director, and brand builder with over 16 years of experience across branding, design, digital marketing, content, video, websites, and experiences.
As the Founder and Creative Director of Studio 9, Karan has spent more than a decade and a half helping businesses turn ideas into brands that connect, communicate, and grow. From developing brand identities and digital experiences to creating campaigns, content, websites, and experiences, his work sits at the intersection of strategy, creativity, and execution.
Over the years, Studio 9 has worked with businesses across hospitality, food and beverage, lifestyle, retail, real estate, technology, consumer brands, and events. Karan’s approach has always been hands-on—working closely with founders and businesses to understand not just what they want to say, but why they exist, who they want to reach, and how they can stand apart.
His entrepreneurial journey has also taken him beyond the creative industry.
Karan is the Proprietor of Pinnacle Realty, a boutique real estate consultancy focused on helping clients make informed property and investment decisions.
He is also a Partner at Novora, a design-led venture co-created with his partner Neel, exploring the intersection of contemporary design, 3D printing, plant-based materials, and sustainability. Novora represents a long-standing ambition to explore how products can be designed and produced more consciously without compromising on aesthetics or functionality.
As a Partner at Skelton Code, Karan brings his creative and brand-building experience into the world of premium streetwear and lifestyle. The brand is rooted in individuality, movement, culture, and self-expression, with a focus on creating products and experiences that go beyond simply being worn.
Karan is also involved with SAWADEE – Authentic Thai Vegan Kitchen, a family venture founded by his father, Nandu Asrani. His involvement spans the brand’s creative direction, storytelling, marketing, and customer experience, combining his professional expertise with a personal passion for Thai culture and cuisine.
Across all his ventures, there is a common thread: a fascination with brands, people, ideas, and experiences.
Karan believes that great brands are built by finding the balance between a strong idea and the ability to execute it well. His creative philosophy is simple—don’t just make something look good; make it mean something.
Outside of work, Karan is an avid traveller and self-confessed foodie. He draws inspiration from discovering new cities, cultures, restaurants, architecture, design, and conversations with interesting people. He believes some of the best creative ideas come from simply being curious about the world around you.
16+ years of creativity. Multiple ventures. Countless ideas. One constant—turning ideas into brands people remember.