Thai SELECT
Songkran Campaign
For the second consecutive year, Studio 9 partnered with Thai SELECT and Thai Trade to conceptualise and execute a nationwide Songkran campaign, bringing Thai culture, cuisine and the spirit of Songkran to diners across India.
The campaign spanned 5 cities, 13 Thai SELECT restaurants and 28 influencers, combining influencer marketing, digital content, paid media and immersive in restaurant experiences to create awareness and engagement around Thai SELECT.
Studio 9 managed the campaign end to end, from campaign strategy, restaurant coordination and influencer management to content creation, campaign collateral, digital amplification, in restaurant branding and on ground activations.
The experience was brought to life through specially designed educational booklets, authentic Thai souvenirs, Songkran inspired restaurant décor, a dedicated campaign landing page, influencer led content and a curated lucky draw event.
The Results
9.3M
Reach
8.03M
Views
63M
Impressions
38,100
Digital Interactions
32,223
Likes
215
Stories Published
The campaign exceeded its digital targets across reach, views, impressions, likes and stories, creating a significant digital footprint for Thai SELECT and bringing the Songkran celebration to audiences across India.
Our Role
Campaign Strategy & Planning · Influencer Marketing · Content Creation · Restaurant Coordination · Digital & Paid Media · Campaign Collateral · In Restaurant Branding · On Ground Activations · Event Management
Two years. Five cities. One celebration of Thailand.
